Portland Zombie Walk 2010

20 Oct
 

CONTACT INFORMATION:
Kelsey Gerber (Spokesperson)
Post-Its
Public Relations Officer
503.807.5171 (cell)
kelseylynngerber (skype)

Portland Zombie Walk 2010

Join fellow zombies for the 6th annual event in dowtown Portland, where all are invited to lurch, slither, and crawl through the streets in zombie fashion.

Portland, OR–October 20, 2010

 

In spirit of Halloween approaching, the Zombie Walk has arrived for all to come dressed in character as the walking dead! Throw on your most tattered clothing, unleash your rotting flesh and summon that lifeless stare along with hundreds of other creatures. This informal event has succeeded in the past thanks to friends sharing with friends via facebook, twitter, youtube, etc. So tell your fellow cronies because the more zombies wandering the streets the better.
  • The walk will take place Saturday, October 23rd at 4:00 PM at Pioneer Courthouse Square
  • All ages are welcome
  • The event is FREE!
  • Donation areas for the Oregon Food Bank will be on site
  • No weapons, drugs, or alcohol are permitted

Zombie Walk Forum
A forum for organizing zombie walks in different areas of the country

Portland Zombie Walk on Facebook
The facebook page for Portland Zombie Walk with information and updates on the event

MULTIMEDIA ELEMENTS:

QUOTES

 

Kelsey Gerber on last year’s event:

“Portland’s zombies were a reflection of the city they love: bizarre, original, and comfortably self-conscious. I encountered the Zombie Parade and found that every participant was so immersed in their role as an animated corpse that I began to believe they were real.”

“The rules of the event state that you should stay in “zombie character” so long as it is appropriate, but should “break character” and walk normal speed while crossing intersections. These zombies are thoughtful in another way too: the event is a fundraiser for the Oregon Food Bank.”

Post-Its is a blog focusing on viral social media and what makes it stick to consumers.

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**UPDATE: Check out the Facebook official event page for further details!

The Smell of Success

14 Oct

How do you make a viral video? Lately it seems as if anyone and everyone is capable, as long as you can get enough people to like it, tweet it, or repost it. It doesn’t even necessarily have to be extremely entertaining. The recipe just calls for word of mouth through social media. Each year, the number of one-hit-wonder internet sensations continues to grow and create all sorts of buzz to keep consumers amused. Yet the trend of viral videos is already starting to take a back seat to a new form of entertainment: the videos made from the viral videos. It may seem obvious that a parody of a parody would be comical enough to deter viewers from the original content, but this is an idea that individuals, companies and industry professionals have taken advantage of.

Some viral videos, such as the Antoine Dodson Bed Intruder interview, quickly became a song thanks to the help of two guys and an auto-tune processor. A little over a month after the video aired on youtube, the song had sold 100,000 copies on iTunes and had made the Billboard Top 100.  The video now has over 30 million views in less than three months.

That success however, was unintentional. On the other hand, some companies have started strategically remaking popular videos, with what seems to be hopes of gaining some recognition. Sesame Street just recently parodied the popular Old Spice deodorant commercial, “The Man Your Man Could Smell Like,” with the show’s blue monster, Grover. The spoof, “Smell Like a Monster,” received several million hits within the first few days. But what is interesting is that this was aired on Sesame Street, a childrens television show. Here you see an attempt to connect with not only the generation playing with stuffed animals, but also the parents and older family members that understand the hidden joke in the skit. I think that using viral videos can be an excellent tool for public relations because it has the power to connect to many different audiences. The toddlers are laughing and the grown-ups are laughing. But the adults have the power to share that laughter with others, which they are very likely to do.

I am curious to see what is to come with the next big viral sensations, because people are quickly catching on that there is a lot of potential power with popular videos. If used effectively to connect and communicate with people, great change could possibly evolve from a silly little youtube video, especially when you have 30 million people watching.